Book CoverBy: Brian Tracy

Many years ago a retiring executive gave me an old pamphlet he had carried throughout his career. It was entitled, “Take Time Out for Mental Digestion.”

He told me that this little pamphlet had been one of the most helpful things he had ever read in his business life. At the time I spoke to him he was the president of a corporation with more than 10,000 employees.

The message of this pamphlet was simple. It said that people always resist new ideas and new courses of action, even if the ideas are good for them. However, if they have an opportunity to think about them for a few days, very often they will come around to the new way of thinking with both agreement and enthusiasm.

The pamphlet said that an individual needs about 72 hours to absorb a new idea. Effective executives are those who present their ideas in very casual way, rather than as a decision or a fact engraved in stone. They present their thoughts as ideas for consideration. Effective executives encourage the other person to take the new idea or new way of doing things and think about it for a few days. They say that “we can discuss this later” and they just leave the idea with the other person.

Over the years, I have found this to be a remarkable piece of advice and a very important insight to communicating effectively with others.

People Will Resist Change
It is normal and natural for people to resist change of any kind, even and including a change that they will benefit from. So, allow them to take time out for mental digestion. Present your new idea in a low keyed, non-threatening way and just encourage the individual to think about it for a while and then discuss it later.

Present Ideas As Possibilities
In my early executive career, I was continually frustrated by trying to get my ideas, which I had thought through and which I, of course, thought were wonderful, accepted by my seniors and my co-workers.

When I started taking time out for mental digestion and just presented my ideas as possibilities, I was astonished at how much more readily people turned around and came to see the validity of the ideas. I also found that, if you present an idea with too much enthusiasm, you trigger natural resistance which soon becomes ego-based, irrespective of the validity of the ideas.

Present Ideas in a Low-Keyed Manner
On the other hand, if you present your ideas in a low-keyed manner and just leave them for consideration, people can come around to accepting them in their own time and embracing your new ideas without any loss of face or without any ego problems.

The next time you have a great idea, mention it casually and ask other people what they think about it. Give people time to digest the idea, even if they are totally opposed to it at the beginning.

Action Exercises
Now, here are two things you can do to use this principle in practice.

First, think your ideas through on paper before you present them to others. Expect natural resistance. When you do present your ideas, do it in a low keyed, almost indifferent manner so that it stirs up no resistance.

Second, expect your ideas to be rejected initially. When this happens, simply ask open ended questions to get feedback and then present your ideas again at a later time in a different form. It is amazing how effective this strategy will be.

By: Brian Tracy

The one quality that all leaders have in common is that they have a clear and exciting vision for the future. This is something that only the leader can do. Only the leader can think about the future and plan for the future each day.

Take the Time to Think

Excellent leaders take the time to think through and develop a clear picture of where they want the organization to be in one, three and five years. Leaders have the ability to communicate this vision in such a way that others “buy in” and eventually see the vision as belonging to them.

Motivate People to Give of Their Best

It is the vision of the future possibilities, of what can be, that arouses emotion and motivates people to give of their best. The most powerful vision is always qualitative, aimed at and described in terms of values and mission rather than quantitative, which is described in terms of money and numbers.

Money is Important

Of course, money is important, but the decision and commitment to “be the best in the business” is far more exciting.

Keep Your Cool

Another key to leadership success is for you to “keep your cool.” A study at Stanford Business School examined the qualities that companies look for in promoting young managers toward senior executive positions, especially the position of Chief Executive Officer. The study concluded that the two most important qualities required for great success were, first, the ability to put together and function as part of a team. Since all work is ultimately done by teams, and the managers’ output is the output of the team, the ability to select team members, set objectives, delegate responsibility and finally, get the job done, was central to success in management.

Practice is Everything

The second quality required for rapid promotion was found to be the ability to function well under pressure, and especially in a crisis. Keeping your cool in a crisis means to practice patience and self-control under difficult or disappointing circumstances.

People Are Watching

The character and quality of a leader is often demonstrated in these critical moments under fire, when everyone is watching, observing and privately taking notes. As Rudyard Kipling once said, “If you can keep your head when all around you are losing theirs and blaming it on you, then the world is yours and all that’s in it”.

Your job as a leader is to have a clear vision of where you want to go and then to keep your cool when things go wrong, as they surely will.

Action Exercises

Here are two things you can do immediately to put these ideas into action:

First, project forward 3-5 years and imagine your ideal future vision. What does it look like? What steps can you take immediately to begin turning your future vision into your current reality?

Second, resolve in advance that, no matter what happens, you will remain calm and cool. You will not become upset or angry. You will take a deep breath and focus on the solution rather than on the problem.

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Advice for setting and keeping your New Year resolutions . . .

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“Nothing so conclusively proves a man’s ability to lead others as what he does from day to day to lead himself.”
~ Thomas J. Watson Sr.


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“I was taught to strive not because there were any guarantees of success, but because the act of striving is in itself the only way to keep faith with life.”
~ Madeleine Albright, Secretary of State


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“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”
~ Dale Carnegie




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“Start by doing what’s necessary; then do what’s possible; and suddenly you are doing the impossible.”
~ St. Francis of Assisi








Leadership is getting players to believe in you. If you tell a teammate you’re ready to play as tough as you’re able to, you’d better go out there and do it. Players will see right through a phony. And they can tell when you’re not giving it all you’ve got.”
– Larry Bird

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